How to Create Instagram Ads: A Step-by-Step Guide to Advertising on Instagram

Running ads on Instagram is a powerful way to reach your audience and grow your brand. Whether you're a marketer, advertiser, influencer, or business owner, IG advertising can help you connect with the right people at the right time. However, creating an effective ad that stands out on Instagram can be challenging. That's where Appy Pie Design comes in. In this guide, we'll walk you through each step to create and run an Instagram ad that captures attention and drives results, even if you're new to the platform.

Why Run Ads on Instagram?

Instagram is more than just a social media platform; it's a global leader in user engagement. According to Statista, the number of Instagram users worldwide is expected to increase by 361.1 million between 2024 and 2028, reaching 1.8 billion users. This growth highlights Instagram's expanding influence, making it vital for marketers, advertisers, influencers, and businesses.

As of January 2024, India has the largest user base with 362 million users, followed by the United States with 169 million and Brazil with 134 million. Instagram also has significant audiences in Indonesia, Turkey, and Japan.

The platform’s demographic breakdown is attractive for advertisers, with 31.8% of users aged 18-24 and 30.6% aged 25-34. Running ads on Instagram allows you to reach this broad and engaged audience, making it a key element in any effective marketing strategy.

(Source:Statista)

How Much Does Advertising on Instagram Cost?

According to WebFX, here’s a simple breakdown of what you can expect to pay for Instagram advertising:

• Cost Per Click (CPC): On average, you’ll pay between $0.00 and $0.25 for each click on your Instagram ad. This means you’re charged a small amount every time someone clicks on your ad.
• Cost Per Thousand Impressions (CPM): For every 1,000 times your ad is shown, the cost typically ranges from $0.00 to $4.00. This helps you gauge how much you’re spending to reach a large number of viewers.
• Cost Per Engagement (CPE): If you’re focusing on interactions such as likes, comments, or shares, you can expect to pay between $0.03 and $0.08 per engagement. This is the fee for each time someone interacts with your ad.

(Source:WebFX)

Suggested Read: 10 Instagram Marketing Mistakes to Avoid

How to Create Instagram Ads Using Appy Pies AI Instagram Ads Maker

Now that you understand the impressive growth and user engagement on Instagram, it's clear that targeting this audience can significantly boost your business's growth and sales. Running ads and promoting Instagram posts is a strategic way to reach your audience effectively.

But how to create Instagram ads? This question often comes up, especially for those new to Instagram advertising. Fortunately, Appy Pie’s AI Instagram Ads Maker is designed to simplify this process. Follow these steps to create your Instagram ads with ease:

Step 1: Navigate to Appy Pie Design and Find Instagram Ads Maker

Go to Appy Pie’s AI Instagram Ads Maker page, and you’re ready to start your journey with the Ads Maker. Simply start from here to craft your Instagram ads and take the next steps in your advertising campaign.

Step 2: Enter a Prompt to Create Instagram Ads

Describe your vision for the Instagram ad by entering a prompt that outlines your design preferences.

Step 3: Explore Available Instagram Ads Templates

Take your time to browse through the available Instagram Ad templates. Choose one that closely matches your design ideas.

Step 4: Sign Up or Log in to Appy Pie Design

If you’re new to Appy Pie Design, you’ll need to create an account. This typically involves providing your email address and setting a password. If you already have an account, simply log in using your existing credentials. This step ensures you can save your progress and access all the features available to you.

Step 5: Access Appy Pie Design’s Editor Dashboard

After logging in, you’ll be directed to the Editor Dashboard. This is where you’ll find all the tools and options needed to customize your Instagram ad. The dashboard provides access to various elements of design, templates, and settings that help you tailor your ad to your needs.

Step 6: Add Text to Your Instagram Ads Template

Choose a template for your ad and start adding text. This could include your ad’s main message, a call to action, or any other relevant information. Make sure the text is clear, concise, and aligned with your overall message and target audience.

Step 7: Add Elements to Enhance the Design of Instagram Ads

Enhance your ad by incorporating design elements such as shapes, icons, and illustrations. These elements can help emphasize key points and make your ad visually appealing. Experiment with different options until you achieve the desired look.

Step 8: Add Stock Photos to Complement the Instagram Ads theme

Select high-quality stock photos from Appy Pie Design’s extensive library to complement your ad’s theme. Choose images that resonate with your message and audience, ensuring they blend seamlessly with your overall design. Also, our AI Image Generator tool can be helpful for you to create an image that is based on your design thinking.

Step 9: Upload Images to Boost Brand Identity

If you have specific images, like your brand logo or product photos, upload them to the template. Custom images can personalize your ad and help it stand out on Instagram like logos, giving it a unique touch that aligns with your brand identity. Moreover, you can use our Logo Maker tool to create one if your brand doesn’t have an appealing logo yet.

Step 10: Download Your Instagram Ad

Once you’re satisfied with your design, click on the download button. Review your ad one last time to ensure everything is perfect before saving it to your device.

Step 11: Choose Your Desired File Format to Download

Select the file format that best meets your needs, whether it’s PNG, JPG, or PDF. The right format ensures that your ad maintains quality when shared on Instagram or other platforms.

Step 12: Output Instagram Ads

Your finalized Instagram ad is ready to be used in your marketing campaigns. Share it directly on Instagram to start reaching your target audience and driving engagement.

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How to Run Instagram Ads to Promote Brand Products or Identity

Once you've designed your Instagram ads with Appy Pie’s AI Instagram Ads Maker, it's time to launch them and track their success. Here’s a detailed guide to help you run your ads effectively:

Step 1: Set Up Your Instagram Business Account

• Create a Business Account: Switch from a personal account to a business account in the Instagram app settings if you haven’t already.
• Access Advertising Tools: A business account gives you access to Instagram’s advertising tools and analytics.
• Set Up Payment Information: Add your payment details to your account to handle ad charges.

Suggested Read:How to Make an Attractive Instagram Profile: A Complete Guide

Step 2: Define Who You Want to Reach

• Specify Audience Details: Choose characteristics such as age, gender, location, and interests.
• Use Audience Insights: Utilize Instagram targeting options to refine who sees your ads.
• Set Behavioral Targets: Decide if you want to target based on user behaviors like purchase history or app usage.

Step 3: Use the Ads You Created with Appy Pie’s AI Instagram Ads Maker

• Upload Your Ad: Go to Instagram’s Ad Manager and upload the ad file created with Appy Pie’s AI Instagram Ads Maker.
• Check Ad Specifications: Make sure your ad aligns with Instagram’s format and Instagram size requirements.
• Preview Your Ad: Review how your ad will look to users before finalizing.

Step 4: Set Up Your Ad in Instagram’s Ad Manager

• Set Your Budget: Decide how much you want to spend daily or for the entire campaign.
• Choose Ad Placement: Select where your ad will appear, such as in users’ feeds or Stories.
• Determine Campaign Duration: Set the start and end dates for your ad campaign.
• Review Settings: Double-check all settings to ensure everything is correct.

Step 5: Launch Your Ad and Check How It’s Doing

• Start Your Campaign: Launch your ad and start reaching your target audience.
• Monitor Performance: Use Instagram analytics tools to track metrics like impressions, clicks, and engagement.
• Adjust as Needed: Analyze the results and make changes to improve your ad’s performance if necessary.

Suggested Reads: Leveraging Instagram for Business Account Growth: Expert Tips for Success

Conclusion

Creating Instagram ads is a powerful way to promote your brand and connect with your audience. With Appy Pie’s AI Instagram Ads Maker, you can design eye-catching ads even without advanced design skills. By following the simple steps outlined—setting up your business account, defining your target audience, using the AI tool to create your ads, and effectively managing and monitoring them—you can enhance your brand’s presence on Instagram.

Whether you’re a marketer, advertiser, influencer, or business owner, leveraging these tools will help you reach your goals and engage with the right people. Start using Appy Pie’s AI Instagram Ads Maker today to make your ad creation process smoother and more effective.